Following the recent launch of its New Build Acrylic Gloss system, a ‘non-yellowing’ alternative to traditional gloss formulations, Crown Trade has enhanced its product offer for the new build sector further still with the launch of Crown Trade Acrylic Satin.

The new trim coating is formulated to deliver an elegant and contemporary finish on wood and metal and responds to the trend for customers to opt for more subtle lower sheen satin finishes around the home.

Like Crown Trade New Build Acrylic Gloss, Acrylic Satin has been introduced as a logical alternative to the many traditionally formulated alkyd based satin and gloss trim coatings on the market, all of which have the propensity to ‘yellow’ over time.

Because Crown Trade Acrylic Satin is virtually solvent-free, it has minimal odour and is much more pleasant to work with than traditionally formulated trim coatings. It can be applied by synthetic brush, medium pile roller or spray and is very quick drying too, touch dry in 1-2 hours and ready for overcoating in just 4-6 hours. When work is complete all equipment is washed in water rather than white spirit.

Crown Trade Acrylic Satin can be used to decorate new wood and correctly prepared and primed metal substrates, to which a coat of Crown Trade New Build Acrylic Primer Undercoat has been applied.

It is also suitable for use over existing solvent-borne gloss or satin finishes which have been abraded to give a key and thoroughly washed down. Where the application of Crown Trade Acrylic Satin will result in a colour change, a preliminary coat of Crown Trade New Build Acrylic Primer Undercoat is recommended.

Whilst Crown Trade Acrylic Satin is equally suitable for use on new and refurbished substrates, it is in the new build sector where Crown Trade sees the biggest potential as Senior Brand Manager Debbie Orr explains:

“Alkyd-based gloss and satin trim coatings all contain chemicals that will cause decorative finishes to ‘yellow’ over time, a problem which became more pronounced when manufacturers reduced solvent levels to comply with the most recent round of VOC legislation. Accelerated yellowing seems to be most prevalent in the new build market where these traditional finishes are applied over substrates such as MDF or are exposed to certain adhesives and building compounds, so this is where decorators and their clients will reap the most benefit from making the switch.”

“Crown Trade’s new acrylic finishes will not visibly yellow over time no matter what the conditions, and in terms of whiteness and sheen level they also offer an better match from the outset to the pre-finished doors and much of the contemporary furniture found in the modern home.”

Crown Trade Acrylic Satin has been launched in White in a 5 litre pack which will deliver up to 14m² coverage per litre depending on the substrate and prevailing conditions.

To help customers to get the very best results using its new Acrylic Satin and New Build Acrylic Gloss coating systems, Crown Trade has produced an informative video which can be viewed at Crown’s new own Youtube channel at youtube.com/crownpaint, and free copies can also be obtained in DVD format from the Crown Trade Customer Relations team.