ecobuild 2013 

Crown Paints Announces Climate Week Sponsorship At Ecobuild

Crown Paints is marking Ecobuild with prominent support for Britain’s biggest climate change campaign, Climate Week.

The UK paint manufacturer has been announced as a national partner of the initiative, which uses high profile celebrities and community events to inspire a new wave of action to create a sustainable future.

Sponsorship of Climate Week – which runs from 4 to 10 March - reinforces Crown’s long-standing commitment to the environment. The company’s award-winning programme ‘Earthbalance’ sets the standard in embedding sustainability at the heart of a business and has seen Crown gain increasing recognition as being among the top tier of sustainable businesses in the UK.

Earthbalance’s progress made to date has seen Crown secure a clutch of high profile accolades in 2012, including the Sustainable Innovation Award from the British Coatings Federation, and the Sustainable Business Award For Large Companies from the Lancashire Business Environment Awards.

From its stand number S330 at Ecobuild – which takes place at ExCeL, London, from 5 - 7 March - the team from Crown will be highlighting how the company’s approach can support specification professionals in areas including reduced waste streams, the achievement of BREEAM ratings and products offering extended maintenance cycles.

In 2008, Crown launched ‘Earthbalance’ a dedicated sustainability programme, featuring an ambitious, long-term target to drive down its own greenhouse gas emissions, with the target of a 10 per cent reduction in 2015 – and 25 per cent in 2020. These two targets are in addition to a sustainability target of zero waste to landfill, originally targeted for December 2012 – which was achieved more than 12 months ahead of schedule.

Crown’s investment in carbon footprinting technology is helping the company achieve these targets. This process enables the company to measure the footprint of all products across its range, including the specification brands of Crown Trade, Sadolin and Sandtex Trade, and then make the necessary changes to reduce the carbon output, without affecting the quality of the paint.

Mark Lloyd, Crown Paints’ Sustainability Manager, said: “We are well on track with our green commitment; and results such as the achievement of our zero waste to landfill target more than 12 months ahead of schedule reflects the success of the programme to date.

“However, there’s still plenty to do and we see sustainability as a mission for the entire organisation. It’s not just about filling a market niche; it’s about changing the way we do business.

“Our focus is to minimise energy, reduce, re-use or recycle waste wherever feasible and develop continuous improvement programmes and innovation initiatives to inspire products and processes with the lowest possible ecological impact. All this is undertaken with an absolute commitment not to affect our products’ performance adversely.

“We also apply responsible raw material sourcing, considering the environmental and ethical effects of raw materials used within our business.

“Our focus is not to just provide a few niche ‘green’ products. By measuring and evaluating the carbon footprint of everything we do, we can make improvements, without impacting on the quality of the paint we produce.

“This means specifiers can be assured that they benefit from high performing quality paints, which maintain their protective and aesthetic qualities for the longer term – in itself a sustainable outcome.”

Also at Ecobuild, Crown will be showing how achieving the right specification for commercial and industrial environments has been made even easier with Crown Paints’ new online tool, PaintSpec Finder.®

The system generates tailor-made, accurate and technically detailed specifications in an accessible format, regardless of the complexity or size of the project.

PaintSpec Finder® - which includes trade products from the Crown Paints’ family including Crown Trade, Sadolin and Sandtex Trade brands - is free to access at www.crownpaintspec.co.uk

A video giving further details of the ‘Kick Out The Can’ campaign for Climate Week can be viewed at http://www.youtube.com/watch?v=cBbgh2UKDfw&list=PLqZ0w6sFl765P9NAvswrK5FYA29WZ2NQL&index=1