Crown Paints celebrates five award shortlistings
We’re very proud to have been shortlisted for five awards this year, for our innovative product launches and our cutting-edge paint container made from 100 per cent recycled plastic.
Our introduction of post-consumer waste paint cans – which we were the first UK paint manufacturer to launch – has seen us named as a finalist in the ‘Sustainable Innovation’ category at the prestigious British Coatings Federation (BCF) Awards, where our Clean Extreme launch activity is also a finalist in the ‘Marketing Initiative’ category.
The Crown Trade Clean Extreme and Fastflow ranges are each shortlisted for ‘Best Product Launch’ in the Construction Marketing Awards (CMAs), with our PR campaign around the 100 per cent recycled plastic can named in the ‘Best Use of Press and PR’ category.
Clean Extreme was one of our most successful marketing campaigns of 2018, with blanket media coverage, plenty of social media chatter and a very positive reaction from our customers. Fastflow likewise took off, and we’re proud to have built on this fantastic work and expanded both ranges this year.
The BCF Awards and the CMAs both take place on Thursday 28th November so we’re hoping it will be a successful evening right across the board.