Crown Trade Clean Extreme selected for pioneering Wikihouse 4.0 project
The renowned qualities of Crown Trade Clean Extreme have seen the product specified for Wikihouse 4.0, a prototype scheme that could set the benchmark for housing provision in the future.
Wikihouse 4.0 is a not-for-profit prototype project, which brings open-source design to the built environment.
It involves The Building Centre, along with partners Architecture Zero Zero and ARUP engineers working on a world first – constructing a low-energy, two-storey house that anyone can download, adapt, ‘print’ and assemble for themselves in a few days, for under £50k.
Crown Trade’s Clean Extreme Scrubbable Matt Emulsion is being used throughout the building, which is being erected outside The Building Centre in the centre of the Capital for the London Design Festival 2014.
With an industry-wide reputation for quality, durability – and outstanding aesthetic qualities – the system can be scrubbed and returns to its pristine, contemporary matt finish without burnishing and going shiny.
As a result, it doesn’t need to be repainted as often as standard emulsion, meaning a reduction in maintenance cycles, which in turn offers best value and sustainable benefits.
As well as being available in Scrubbable Matt, Crown Trade Clean Extreme is also available in Acrylic Eggshell, which is ideal for areas subject to condensation and steam.
The unique qualities of Clean Extreme are featured in Crown Trade’s Right Paint For The Job video, available to view at https://www.youtube.com/crowntradetv
Debbie Orr, Marketing Manager at Crown Paints, said: “Wikihouse 4.0 gives us the opportunity to showcase the outstanding features of Crown Trade Clean Extreme and our industry-leading approach to sustainability.
“Clean Extreme Scrubbable Matt will provide a highly attractive, stain resistant and durable finish, which is formulated to last for the long term.”
Crown Paints’ Specification Services is also helping Wikihouse 4.0 with the provision of key services, including carbon footprinting reporting.
Several years ago, Crown Paints took the pioneering step of investing in carbon footprinting technology, to help the company achieve sustainability goals, through its Earthbalance® programme.
With a target to reduce Crown’s Greenhouse Gas Emissions (GHG) by 10 per cent by 2015 and 25 per cent by 2020 – and to achieve zero waste to landfill – Earthbalance® demands action on the major business and operating issues – including minimising energy use, and reducing, re-using or recycling waste.
Zero waste to landfill was achieved in 2012, one year ahead of target, and the GHG reductions are on track for achievement.
Debbie Orr added: “Our carbon footprinting activity enables us to measure the footprint of all products across our range, and then make the necessary changes to reduce the carbon output, without affecting the quality of the paint.
“We know the process that the paints have been through from raw materials through to transportation.
“This means specifiers are able to use best practice methodology in accordance with PAS2050 to access this information for their own sustainability objectives, for larger projects.”
The progress to date of Earthbalance® has seen Crown Paints secure a clutch of high profile accolades including the Supply Chain Sustainability School Gold standard, Insider’s Green Manufacturer of the Year title and the Sustainable Manufacturing title at The Manufacturer Awards.
More information on Crown Paints’ sustainability credentials can be found at www.crownpaintspec.co.uk a new website for specifiers developed to make the selection of products and services more effective and easier than ever.
Pulling together a raft of online tools and detailed information in a clear and concise format, it underpins a more selective, sustainable and speedier specification process.
The website also links to Crown Paints’ popular PaintSpec Finder®, which delivers instant and technically-detailed specification plans for exterior and interior projects, through a user-friendly format.