Crown Trade’s Clean Extreme TV sponsorship deal reaches new heights
Decorators could park their ladders and scale extreme heights with a new promotion launched to celebrate Crown Trade’s TV debut.
If you’ve always fancied a bungee jump, sky diving or, for something closer to the ground, white water rafting, then the Crown Trade ‘Extreme Experiences’ competition will fit the bill nicely.
The promotion – which runs until the end of April – is part of Crown Paints’ new year-long sponsorship package with Sky Sports News HQ on the station’s popular 10pm bulletin.
The agreement will see Crown Paints on the TV every day throughout 2015 and represents a significant investment in their Trade brands.
Kicking-off the sponsorship package – and providing inspiration for the ‘Extreme Experiences’ contest is Crown Trade, which starts off the year promoting its Clean Extreme scrubbable emulsions.
Using special ‘idents’ featuring fictitious painters and decorators mimicking visual cues common to most Sky Sports broadcasting, the package will also run banner advertising on SkySports.com, the most visited commercial sports destination on the web, and the Sky Sports mobile service.
Debbie Orr, Marketing Manager at Crown Paints, said: “This is the first time Crown Trade has been on TV and we are delighted to be able to mark the occasion with such a fantastic competition.
“Our Crown Trade Clean Extreme is a superb range of scrubbable emulsions and is the inspiration for the ‘Extreme Experiences’ promotion.
“Its high technology formulation provides a surface that is not only wipeable, but has the real bonus of offering a truly scrubbable finish, making it a popular choice with decorators, who use it in some of the busiest areas across the UK.
“It has been tested to the max in extreme laboratory conditions and has proved its worth in a wide range of high traffic facilities, including schools, universities and student accommodation, as well as nurseries, offices, hospitals, leisure facilities and in the domestic environment.
As well as a Scrubbable Matt formulation, Crown Trade Clean Extreme is also available in a Durable Acrylic Eggshell.
To highlight the system’s qualities, Crown Trade has produced a video
For more details please contact the Crown Trade Customer Relations Team by calling 0330 0240297, emailing firstname.lastname@example.org or visiting the website at www.crowntrade.co.uk