PAINTING DANISH LIVING
Nordic design recently took centre stage at the Embassy of Denmark in the UK as part of this year’s London Design Fair, and we donated 50 litres of Crown Trade Matt Vinyl Emulsion to its stunning exhibition space which showcased Danish style and culture.
The paint was supplied through NIMTECH, a social enterprise based at our Lancashire headquarters which aims to reduce waste and promote recycling, so that our involvement was aligned with Danish Living’s nod to the environment and sustainability.
This year, the Danish Living exhibition’s design was based around the popular hygge style – incorporating elements of both indoor and outdoor Danish living – along with the calming colours associated with nature and our planet.
The Danish Living exhibition celebrated the country’s tradition of high quality and exceptional design throughout the London Design Fair and as part of the Hempel Group, which is headquartered in Copenhagen, we were keen to honour our Danish links by supplying paint for the exhibition’s walls and ceiling.
The popular exhibition saw hundreds of visitors each day throughout the London Design Fair, so our high quality Matt Vinyl Emulsion proved to be the ideal choice for keeping the space’s matt finish looking in top condition despite experiencing high footfall.
The exhibition was a hit with visitors once again this year, and we’re proud to have our paints used in its creation.